Talking Bra to promote tourism in Japan

I’m not sure how a talking bra can promote tourism in any country. But lingerie maker Triumph is convinced that this is the way that tourists can be attracted to Tokyo. Triumph’s lingerie set features a fun removable skirt which converts into a map of Japan. This also has markings for popular tourist spots alone with a button on the bra which will produce welcome messages in English, Chinese, and Korean. This seems slightly bizarre, but you never know what will work. They should have opted for the bra to speak a lot more than simply welcome messages! Like maybe predict the weather.
[Gizmodo]