If you thought Hello Kitty Beer was the most ridiculous Hello Kitty themed product ever (so child-unfriendly!), then think again. Dutch businessman Paul Herman certainly thought it was a good idea; after vigorous research of course! “I thought this character was just for 5-10 years olds, until I saw a Hello Kitty launch party in LA hosted by Paris Hilton and Beyoncé.” This realization led to the launch of the Cuvée Spéciale, a demi-sec rosé Champagne made with 50% Pinot Noir, 30% Pinot Meunier and 20% Chardonnay created by Champagne M.Hostomme. herman has travelled quite frequently in Japan in the last 25 years, and has come to know the market intimately. He is certain that his new Hello Kitty Champagne will be a huge success, not only here, but globally. Herman explains, “People think Japan is the main market but actually Hello Kitty’s popularity is very widespread. Thailand is the number one – that and Hong Kong. She’s very popular in lots of countries around the world. It’s amazing.” can definitely see it being served at Hello Kitty themed parties around the world (maybe to the restless parents at kiddy parties). Japanese artist, illustrator and designer, Hiro Sugiyama has designed 16 different labels.
Herman launched the Cuvée Spéciale Hello Kitty themed champagne at the Hong Kong International Wine & Spirits Fair. He has a distribution agreement with the Yamaya chain of liquor stores in Japan and is in Hong Kong to secure distribution elsewhere in Asia and around the world.
[Via – Thedrinksbusiness]