Bloggers cover nearly every topic known to man so there is a market for nearly every blog with a specific interest. Mommy blogs have taken off and have become a great source of income for many mothers who need to stay home to take care of the children. Running a profitable blog can turn into a full-time income for many as advertisers constantly are looking for blogger partners to endorse their brand. With the spread of influencer marketing bloggers can have more opportunities than ever before to make a consistent income from medium and large brands. The following are tips on how to get your blog up efficiently as well as making it profitable.
Build a Following With Great Content
There are far too many blogs full of personal rants that many readers cannot relate to. This is fine if you are creating a blog for your family and friends only to read if you are traveling or living abroad. Appealing to a larger readership with problems that many people have in a certain niche can gain readers in a much better fashion. For example, a reputation management blog could have an article about “Nightmare Reputation Management Mistakes” then list those well-known mistakes that have changed or ruined careers. Podcasts have become increasingly popular as well so hosting a weekly one of these with guests can be a great way to engage with readers. A custom Twitter hashtag can allow those who are listening to ask questions in real time. Discussions like these can build a sense of community as well as consistent traffic to various forms of content.
Start Doing SEO For It
The most important thing that a blogger can do is to start doing search engine optimization for their blog. This starts from the design of the site as things like user experience and loading times can impact your search engine rankings. Outreaching to industry companies and sites in order to guest post to get a link in the byline is a great way to do this. If you have amazing content on your site already then most companies will be more than happy to link to this in the content. Getting your content in front of others in a niche can be a perfect way to gain readers if they like your content the way that you approach problem that many people face. You should consider getting a shared web hosting package as many of these come with free credit for search engine ads.
Promote With Social Media
Social media platforms are great for content promotion and they are free to use. Something as simple as putting a certain hashtag with an article can allow exposure to everyone who searches that hashtag. Facebook can be a great place that you can get your name out there to family and friends who are sure to share. LinkedIn is perfect if you are running a blog that has to do with business as everyone is always looking for decent business advice. Even putting a few dollars into boosting a few of your posts on these social media platforms is reasonably priced. Utilize all platforms that you believe can get you traffic to the site as there are ways to cross post on all of these at once to help save time.
Don’t Be Afraid To Let People Know You Offer Advertising
Companies and individuals are willing to pay decent money to be featured on certain sites. Do not advertise too much as it can help in alienating current readers but doing a highlight piece once a day or week can help bring in consistent income. The most important thing you can do is not to have poor quality content on your site. Readers will skip over the sponsored posts if they add no value to the site at all. As for products and endorsing these it is important to only give honest opinions about something. Losing a reader can become quite easy if you claim a product is high quality when it is actually a piece of junk. Profits can come naturally as many brands like to be sponsors with bloggers that bring great attention. Those bloggers who have quite a social media following can even sell tweets from the blog account.
As long as you commit to creating quality content and partner with respected advertisers a profitable blog is more than just a dream. Blogging is a passion for many as they enjoy imparting knowledge on others that they can be of help to.