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Kiwi student conceptualizes Impress: The Doorless Refrigerator of the future

Every year Electrolux does its best to introduce us to the future with its inventive Electrolux Design Lab competition. This year was no different, with some of the best minds producing some of the most brilliant stuff ever. Check out the “Impress” – a Doorless Refrigerator Concept by New Zealand’s Massey University third year undergraduate Ben de la Roche that had everyone blown away. That’s right, this unique and quirky “fridge” doesn’t even have doors; in fact, it doesn’t have shelves, lights or anything else. The refrigerator is basically a wall made up of hexagonal chambers in a honeycomb configuration. Each hexagonal pin is covered by a plate which gives way when an item is inserted. This works brilliantly to ensure you never forget about leftovers in the back of the fridge as every item is on display! When it is pushed in, the item is cooled with the help of the pins around it. This ensures that it doesn’t waste any power as power consumption scales according to its contents – the less items stored in it, the less power it consumes. Now that is the eco-friendly fridge of the future we all need!


The Impress Doorless Refrigerator Concept by Ben de la Roche has been chosen as one of the 10 finalists in the Electrolux Design Lab competition 2012. The final will be held in Milan, Italy on October 25, 2012.

[Technabob]