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ABSOLUT Creates Limited Edition Denim Sleeve for its Bottle

Loren Cronk has waved his magical denim wand on a smooth bottle of vodka. The denim guru, has collaborated with ABSOLUT to unveil a limited edition denim sleeve for its bottle. Over the years, ABSOLUT has adorned its bottles with feature like New Hybrid Vodka-Wine Spirit, but now Absolut has created a special edition denim sleeve, which is a tribute to denim and travel. The ABSOLUT sleeve is a simple deep blue indigo denim design with a sewed-on ABSOLUT label, with yellow stitching, a zipper on the back, and is specially created for the travel sector.


The ABSOLUT blue denim-skinned bottles first appeared at DFS stores in Singapore’s Changi Airport Departure and Arrival halls on 5 March. ABSOLUT DENIM will be available other airports internationally in April, and will be available till July.

[Via - Designtaxi]