Coca Cola’s “Tribute to Fashion” limited edition bottles
Coca-Cola – cooling, refreshing and heavenly! The name itself induces a feeling of thirst that can only be quenched by one of their drinks. If the name is so famous, the bottles are even more recognizable! Kids far and wide can probably draw them, no problem! Now these iconic little bottles are getting a high-fashion makeover thanks to some of the biggest names in the Italian fashion industry. As part of its “Tribute to Fashion” charity project, Coca Cola has roped in designers like Rosella Jardini (Moschino), Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni, Anna Molinari (Blumarine) and Etro to create limited edition bottles. Each bottle communicates the personality, and style of each designer, by the use of colors and other graphical and structural elements. The Tribute to Fashion initiative began last year as a charity to raise money, following the devastating earthquake in Abruzzo. Great success saw them reactivate the line again this year.
The bottles are stunning and real pieces of art. Our favorites are the ones by Alberto Ferreti, and Bluemarine. How about you? These stunning creations are showcased at the Milano Fashion Centre.