The Heart Truth campaign gets Diet Coke, Minka Kelly and Diane von Furstenberg on board
Ironic. What is the real purpose of aerated beverages? Is it, in any manner, complementary to our health? Many would confirm in the negative. So why is it then that Coke would indulge in a health awareness campaign – isn’t purpose being defied? In any case, actress Minka Kelly and designer Diane von Furstenberg have joined hands with Diet Coke and the National Heart, Lung and Blood Institute’s for The Heart Truth campaign to raise awareness of the importance of women’s heart health.
The bottles will feature Diane’s prints and will be sold in select Diane von Furstenberg stores in New York and on DVF.com during this month and proceeds from the sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth and women’s heart health research and educational programs.