Online sales of second-hand luxury watches: what are the benefits?

The luxury market is one of the few sectors to show growth still in good shape. Are you a fan of prestige watches? Do you want to invest in a luxury model? If the new luxury market is often difficult to address: the quantities are very limited, and you have to be fast. But an alternative is developing recently: the second-hand luxury market. You want to buy a Patek Philippe? You are an inveterate collector of Rolex who wants to sell some parts to finance the purchase of new models? Of course you can find all you need in some reputable stores such as But the sale and online purchase of second-hand luxury watches are the best solutions to benefit from an attractive price.

The market for second-hand luxury watches is in full development

To enrich their collection, many lovers of luxury watches do not hesitate to turn to the gray market. This lucrative sector has largely developed in recent years, facilitating public access to watches of major brands, particularly expensive.

Witnesses of this boom, some luxury homes such as Audemars Piguet and Breitling have announced the launch of a market of second-hand watches certified by themselves. At the same time, boutiques specialized in buying and selling prestige products online are multiplying: from now on, to buy or sell a used luxury watch at a good price, it is no longer necessary to turn to the gray market. Timepieces of great brand are democratized thus without devaluing themselves.

There is a new form of investment: the luxury watch becomes a financial investment. Indeed, the price of a sought-after vintage model can reach heights: selling his prestige watch with a surplus value is a real possibility.

Some great brand models with timeless design

As collectors know, the Rolex Cosmograph Daytona, the Omega Speedmaster Chronograph Moonwatch, the Patek Philippe Calatrava and the Audemars Piguet Royal Oak are among the most beautiful luxury watches of our era. Among the most coveted, the Rolex Cosmograph Daytona, more exactly the model 6240, is probably the most highly rated today, because of the beauty of its finish, its robustness and its tightness to 50 meters provided by screwed pushers.

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The Omega Speedmaster Chronograph Moonwatch is appreciated for its prestige dial with its innovative design and its incredible robustness, ensured inter alia by a stainless steel, gold or titanium case. The Patek Philippe Calatrava, for its part, is the quintessence of the round wristwatch: with its sleek and timeless design, this luxury watch appeals to all generations, a worthy representative of the Patek Philippe style.

Finally, Audemars Piguet Royal Oak stands the test of time and remains more than ever the flagship model of the brand, although many variations have emerged since the appearance of the first model in 1972.

Vintage models, only available on the used market

Most collectors appreciate vintage models because of their particular design and prestigious aura that resonates. But to acquire a vintage luxury watch, the second-hand market is the only solution: as soon as a watch is removed from the official selection of a brand, the hunter of rare models will be forced to turn to the secondary market, hoping that a former owner wants to sell his.

What differentiates vintage luxury models from others is that they are sold in their original state. While new models have their parts replaced and defects repaired, nothing is changed on vintage watches: they are “in the state” and it is also what gives them their absolute charm, with their dials old, their stripes, etc.

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